About Me

Hi! I’m Yan — a concept designer and illustrator who loves turning playful ideas into sketches, characters, and toy concepts.

My specialty is early-stage concept development: brainstorming ideas, exploring play patterns, creating character styles, and sketching out concepts teams can build on.

I love bringing personality and story into every idea — whether it’s baby gear with hidden surprises, preschool toys that grow with kids, blue-sky brainstorming, or a weird-cute zombie neighbor who trims hair for free. My goal is always the same: make something fun, charming, and full of heart.

When I’m not sketching, you’ll probably find me diving, watching anime, or collecting inspiration from everyday life (usually something silly or unexpectedly cute).

Thanks for stopping by — I hope my work gives you a smile and maybe sparks an idea of your own.